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Digital Products
Affiliate Programs
Business Tools
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SEO Resources
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Pittsburgh SEO Internet
Marketing
Professional Search Engine Optimization, Internet Marketing & Virtual Business
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Define
SEO / Search Engine Optimization
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Search engine optimization (SEO) is the process of improving the volume
or quality of traffic to a web site from search engines via "natural" ("organic"
or "algorithmic") search results. Typically, the earlier a site appears in the
search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search,
and industry-specific vertical search engines. This gives a web site web
presence.
As an Internet marketing strategy, SEO considers how search engines work and
what people search for. Optimizing a website primarily involves editing its
content and HTML coding to both increase its relevance to specific keywords and
to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term
adopted by an industry of consultants who carry out optimization projects on
behalf of clients, and by employees who perform SEO services in-house. Search
engine optimizers may offer SEO as a stand-alone service or as a part of a
broader marketing campaign. Because effective SEO may require changes to the
HTML source code of a site, SEO tactics may be incorporated into web site
development and design. The term "search engine friendly" may be used to
describe web site designs, menus, content management systems and shopping carts
that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods
such as link farms and keyword stuffing that degrade both the relevance of
search results and the user-experience of search engines. Search engines look
for sites that employ these techniques in order to remove them from their
indices. (Wikipedia)
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