Learn How To Make Money Online Marketing Retail Bucks
Learn How To Earn An Offline Income Giving Away Free Retail Bucks Trials

Lea Charlton
Pittsburgh PA 15102
412-567-7007

No matter what the economy is, down or up, no matter what the market is, Bull or Bear, small local businesses always need special help to get more customers because of their limited resources.

Unlike gigantic national chain stores who usually have access to millions or billions of dollars even if they are losing money in bad times, small local stores cannot afford to work in a negative cash flow and many times will cut back on advertising dollars when sales slow down.

But when sales are down businesses need to advertise even more. Big businesses do this because stock holders or investors allow the business to post a large loss in order to gain customers for future profits.

So what can the small business without large investors and tons of cash reserves do?

They can get smarter and more efficient with their marketing, and this is where your business opportunity comes to life.

I need to educate you just a tiny bit about some business fundamentals.

If you take a walk down any street or shopping center that has a lot of small shops you can quite accurately assume that very few of them are grossing less than $100,000 a year in sales. Most restaurants, including fast food chains, must gross at least 1 million dollars annually or they have to shut the doors.

Unless you have run a small shop you probably are shocked to hear this, but this is important for you to understand.

Look inside a shop and just think about the money that has to be coming thru the doors just for them to stay open. Do you see 3 employees working? Then even at minimum wage with taxes they are costing the business over $50,000.00 per year.

Do you see the inventory? Is there about 1 million dollars worth? The interest on the loan from the bank for this inventory is costing them about $70,000.00 per year or more.

How about the rent on the building? Probably about $25,000 to $75,000 per year. How about the utilities, parking lot maintenance, insurance, accounting, lawyers, cleaning service, light bulbs, displays, signs, banners, and more?

You can assume a small shop like this has basic costs of no less than $150,000 per year. These are all called fixed costs which means whether or not the business makes any sales at all they still have to pay these expenses.

Now let's assume the business has a gross profit margin of 33%, which is average for retail. (Restaurants have a much higher gross profit margin). That means this business, not counting advertising, has to gross at least $600,000 per year just to keep the doors open.

(In other words all sales are $600,000.00. The products cost the store $402,000.00 leaving $198,000.00 left over to pay the $150,000.00 fixed costs and all the other variable costs of operating the business.)

Advertising budgets for all businesses are different, but you can easily assume that a business that is grossing $600,000.00 per year is spending $30,000 per year on some type of marketing or advertising. That means the owner of this business at this level has a $0 profit, they are just at the break even point.

But a business owner is not in business just for fun, or to just make a pay check, they want to make a large profit so they can save money for expanding their business, and be able to retire someday, or at least do better than working for someone else.

So as you can see when I say very few businesses do less than $100,000 per year and 1 million per year is common, that I am not stretching the truth, and now you have been educated just a bit on fundamentals so you can more intelligently deal with local business owners.

Now back to how we can help these businesses improve their marketing whether the economy is, down or up, or whether the market is, Bull or Bear,

The best type of marketing, any business will admit, is word of mouth.

Businesses also know it is very expensive to find new customers and it is much more efficient to keep your current customer's longer.

My new invention called Retail Bucks will do this for small businesses, and it will only cost them $200.00 per year.

Now with what you know about the basic business fundamentals I have taught you, you can see that $200.00 per year is nothing at all for a business to spend on marketing.

In most cases, if a small store gains just 1 more customer it will more than pay them back the $200.00 they are going to spend on Retail Bucks.

Have you ever been to one of these large chain stores that give you a plastic card to either go in your purse, billfold, or a very small one that fits on your key chain, which you then show them each time you shop?

The large stores use these to give you a reward for shopping there. They hope it will help you to return more often and to purchase more.

They know that it is very expensive to find new customers so it is much cheaper for them to give away some rewards, such as discounts or future spending credits for their store in order to keep you from leaving them as a customer.

This rewards system works. That is why so many large chain stores use them.

However, small stores cannot participate with this type of service because it is very very expensive to install and purchase software, computers, and print the magnetic cards to give out to all their customers to handle such a system.

Imagine that a small store could get a system like this without spending the big bucks, AND, get a system that goes EVEN one step further?

Imagine a system where the customer is rewarded for shopping and given incentive to keep returning and spending more, BUT also the customers are rewarded for sending in their friends.

When a store is part of the Retail Bucks program, their customers can participate and get a percentage of all their purchases in Retail Bucks that they can spend on future visits.

When these customer's refer their friends to the store they also earn a percentage of the purchases their friends make in Retail Bucks.

Until now many small stores try to use a punch card reward system, where for each purchase at the store they make a punch in the card and when the customer gets up to 10 to 15 punches, they get something free, usually amounting to about 5 or 10% of the total previous purchases.

However, the customer has to remember to bring in the card, and many do not. Also this does not give the customer incentive to refer friends to the store.

With retail bucks the store owner or clerk simply puts in the email address of their customer when they make a purchase, into the Retail Bucks website, and the sale is automatically tracked for both the customer and the store owner. No need for the customer to remember to bring a punch card with them to the store.

The customer at their leisure at home can log into the Retail Bucks website to see how many Retail Bucks they have earned for each of the stores they shop at.

In addition they can find more stores offering Retail Bucks from the website, in case they want to participate with other stores.

And while on the website the customer can refer friends by simply adding their name and email address.

If their friends then decide to shop at that store, Retail Bucks are earned by both the customer that referred them, and the friend that is shopping at the store.

And it is all automatically calculated and totaled on the website.



The store owner decides what percentage of the purchases they will allow to go towards Retail Bucks.

If the store owner allows 5% for the person shopping, and then 5% for the person that referred the shopper, the store would be allowing 10% of all purchases to go towards retail bucks.

And here is a bit of another lesson with business fundamentals. When this 10% is redeemed at the store with the REtail Bucks, it does not really cost the store owner 10%.

If the store owner's gross margin of profit is 33%, then the Retail Bucks only cost the store about 7% of gross sales.

If the store owner's gross margin of profit is 50%, then the Retail Bucks only cost the store about 5% of gross sales.

The store owner can decide on what percentage they are comfortable with.

Step by step instructions on giving away free trials, presenting Retail Bucks to local businesses, and how to get literature to help you promote Retail Bucks.

What I am about to tell you here can make or break your business. Its very important that you understand the concept here.

Step 1 is how to introduce yourself to the business.

Please, pay attention to what I am about to say.

Business owners and employees HATE to be interrupted from their work. So don't do it.

Take a half page flyer I gave you into a local business. Get the flyer from #2 above.

Make sure your Orange Leads ID and contact information is on the flyer.



With the flyer in your hand, and holding it up about face level, announce this,

"Hi I don't want to interrupt you I just want to leave this flyer, is that ok?"

When they say yes, and 99% of the time they will, tell them, my name is ______ and my contact information is on the bottom of the flyer.

Could you please let the business owner know that this is for a free trial for a customer rewards system designed to get you more customers?

Please tell them to contact _______ if they need help creating their free trial."



And that is all you have to do. Now at this point several things may happen. The employee/owner may just take the flyer and say thank you and then you are done.

If that is the case leave.

However, the employee/owner may have some questions. If they ask you a question this is an invitation to talk to them more. You then say,

"I would be glad to answer your question, assuming I am not interrupting your business"

When you do this you again confirm that you respect their time.

Answer their question, and find out if this is the owner or employee.

As soon as you can answer their questions then YOU ASK A QUESTION ABOUT THEIR BUSINESS.

Business owners love to talk about their business. Everyone likes to talk about themselves.

This is important as it is crucial that you make a personal, friendly, and professional connection.

This is the end of step 1. It is crucial you follow every small nuance of this tutorial I have given you in step 1. Dont' take it lightly.



Step 2: Giving out the free trial.

Sometimes the business owner will create a free trial after you have left the flyer and left the business.

Sometimes the business owner will let you create the free trial FOR them after you have been INVITED into a conversation.

Sometimes you will need to stop back into the store a few days later and ask permission to set up the free trial for them.

You can find out who has or has not created a free trial when you get home in the evening and check your online account. For more information on that from the main menu listen to the extension titled:

"How do you see how many free trials have been activated and How do you see who has purchased a retail bucks account?"



Step 3: Getting the sale.

Sometimes the business owner will make the purchase during the free trial while you are no where around, and after you have left the business.

Sometimes the business owner will purchase the Retail Bucks account while you are there and after you have been INVITED into a conversation.

Sometimes you will need to stop back into the store a few days later and ask if they have more questions about Retail Bucks, after they have finished their free trial.



You can find out who has or has not purchased a Retail Bucks account when you get home in the evening and check your online account. For more information on that from the main menu listen to the extension titled:

"How do you see how many free trials have been activated and How do you see who has purchased a retail bucks account?"

As soon as the store owner purchases the Account via Alertpay, you will be paid your commission within 24 hours, usually within the very same day.

How to become a Sales Manager.

I won't say it is easy to become a sales manager, however, it is simple.

You will get paid for recruiting and training salespeople to sell Retail Bucks each time they make a sale.

If your salesperson makes a sale for $199.70 you get a commission of $40.00 sent to you the same day via Alertpay. If they use the $19.97 per month option you will get $4.00 per month, the same day we receive the $19.97 payment.

If the business continues to renew their membership you will continue to get paid annually or monthly for years to come, until they quit paying.

If you recruit and train 10 salespeople who each make 2 sales per day for the annual payment, your salespeople will be earning $800.00 per week and your commissions will be $4000.00 per week.

There is no limit to how many salespeople you can recruit and train, and there is no restriction to where. Recruit as many salespeople world wide as you like.

To make sure that correct information is provided for all Retail Bucks salespeople please send them to this recording for training, by putting this toll free number, at no expense to you, in the advertisement: 1(866)571-1602

Be SURE to put your Orange Leads ID into the advertisement so that they will be signed up under you when they join here. You can also provide another website if you prefer, but many newspapers will not allow you to do that since they see the internet as their competition.

Using the toll free number is the surest way to get past the newspaper's watchful eye on banning their competition from advertising.

How to become an Executive Sales Manager.

I won't say it is easy to become an Executive sales manager, however, it is simple.

You will get paid for recruiting and training sales Managers to recruit and train their own Retail Bucks salespeople, each time they make a sale.

If the salespeople working for your Sales Manager you have recruited and trained makes a sale for $199.70 you get a commission of $10.00 sent to you the same day via Alertpay. If they use the $19.97 per month option you will get $1.00 per month, the same day we receive the $19.97 payment.

If the business continues to renew their membership you will continue to get paid annually or monthly for years to come, until they quit paying.

If you recruit and train 1 sales manager who then recruits and trains 10 salespeople who each make 2 sales per day for the annual payment, your sales manager's salespeople will be earning $800.00 per week, your sales manager will be earning $4000.00 per week, and your commissions will be $1000.00 per week.

There is no limit to how many sales managers you can recruit and train, and there is no restriction to where. Recruit as many salespeople world wide as you like.

How to place advertisements for recruiting sales people.

Over the last 20 years, I have run more than 100,000 classified ads for recruiting salespeople in newspapers all over the USA. You can take advantage of my experience and save yourself quite a bit of money and time.

Here are some things I have learned over the years:

1. Display advertising for recruiting salespeople is a big waste of money. Dont' do it. Use classified advertising only.

2. 3 or 4 line classified advertisement will out pull a 6 or bigger line classified consistently.

3. Free small weekly newspapers thrown at people's homes will usually get more calls than the expensive metropolitan daily newspaper.

4. If an ad will not get response on the first day, its not going to do any better running it many more days.

Then newspaper will tell you to run the advertisement at least 3 days to get good results. This is an out and out bold faced lie.

5. If you run a classified in a daily newspaper that runs 7 days per week, place an advertisement only on the Sunday newspaper.

Unlike all other days of the week the Sunday advertisment will get you phone calls all week long.

6. Most people that look at Sunday advertisements will not call you until Monday and later through out the week. Very few if any will call you on a Sunday.

7. If you want to run a 5 line or less advertisement in the USA today newspaper on a Friday, you can expect about 200 to 400 phone calls. The advertisement will cost you about $400.00. Friday is the best because it is in the stands all weekend.

8. Always use a phone number with a voice mail message to explain the opportunity, and then at the end of the message give them the real way to contact you personally. This will save you a ton of time.

9. In the advertisement include the words "24 hour recorded message" to increase your response.

10. Do not include a website in your advertisement, in many cases the newspapers will consider you competition and not let you run your advertisement.



There are other mediums to use for recruiting salespeople, but local newspaper classifieds have always produced quick and fast results.

In some areas http://Craigslist.org and http://kijiji.com get you a good response with free advertising.

There is a company that is a very very good resource for getting ads in newspapers and magazines easily and less expensively, Wolf Enterprises. Their website looks a bit hokey but they have been in the ad business since way before the internet.

To see their offers go to: http://wolfenterprises.net/



Here are some classifieds to use, you may create your own also. Please note that the ID used in the ads is the one of your sponsor. You will want to use YOUR OWN ID that you create at the bottom of this website.

How do you see how many free trials have been activated and How do you see who has purchased a retail bucks account?

After you get your Orange Leads Id, you will have a report area that shows you who has created free trials of Retail Bucks, and who has purchased.

Log into Orange Leads, go to "Site Navigation Menu" , then select "Edit your Orange Leads Account"

There you will see the buttons that give you these reports.